Our Story
Proudly designed and made in Britain, Avalon by Loomah was created to bring the beauty of bespoke rugs to life - without the long lead times that often come with luxury.
Born from over 35 years of experience in the high-end carpet and rug industry, Loomah’s Director and Founder, Andrew Cotgrove, saw a shift in the way designers and clients were working. The demand for handcrafted bespoke products was still strong, but deadlines were getting shorter.
The challenge was clear: how could we offer the same craftsmanship, creativity, and quality that Loomah is known for - in a way that meets modern timelines?
Avalon by Loomah is our answer.
Why Avalon Exists
Avalon is the sister brand to Loomah, designed for
those who want bespoke British luxury without compromise - or the wait.
By holding a curated stock of 21 expertly selected colours here in the UK,
we’ve eliminated the delays of overseas yarn dyeing and shipping.
This means:
Faster lead times without sacrificing
craftsmanship
Stunning designs made to your exact
size and colour requirements
Made in Britain using premium worsted
wool and Bamboo yarns
The Ethereal Collection
Our debut launch, the Ethereal Collection,
reflects Avalon’s ethos perfectly: eight designs inspired by British myth and legend, each available in any combination of our 21 stocked colours.
From coastal stipples to geometric borders and all over prints, each rug is hand-tufted to order by our skilled British artisans.
Our Promise
At Avalon by Loomah, we make it possible to achieve
your vision quickly without compromise. Whether you’re an interior designer
sourcing for a client or a homeowner perfecting your own space.
Luxury without the wait. Welcome to
Avalon.
